SDR Job Description Template for Startups

Set the sales motion, ramp expectation, and evidence you need from a strong SDR. Generate a job description and matching scorecard around your ACV, target market, and hiring stage.

Updated Jul 17, 2026 5 min read
Free Template SDR / BDR Job Description Sales Hiring
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Key Takeaways

What You Get

Complete Job Description

Role mission, outcomes-based responsibilities, hard requirements, 30/60/90 success metrics with quota ramp, and honest company context.

Matching Interview Scorecard

4 to 6 SDR-specific competencies (coachability, resilience, activity discipline, qualification skill), behavioral questions, and a 1 to 4 scoring rubric.

Tailored Interview Questions

SDR-specific questions that reveal track record, not just confidence. Focused on evidence of pipeline generation and recovery from rejection.

Candidate Analysis

Paste a CV and get a scorecard assessment with strengths, risks, gaps, and the questions most likely to separate high performers from great interviewers.

What an SDR JD Looks Like

This is an example output. Your generated JD will be tailored to your sales motion (outbound / inbound / mixed), ACV, target persona (SMB / mid-market / enterprise), and stack (Outreach, Apollo, HubSpot, Salesforce, etc.).

Example Output

Sales Development Representative (SDR)

[Company] · Remote or [City] · Full-time

Role Mission

Generate qualified pipeline for the account executive team by running outbound sequences across email and LinkedIn, targeting [ICP] decision-makers, with a goal of 15 SQLs per month by month 3.

What You'll Own

  • Run outbound sequences targeting [ICP] at [company size] companies across email and LinkedIn
  • Qualify inbound leads within 24 hours, using a defined qualification framework (MEDDIC / BANT)
  • Book and hand off discovery calls to AEs, with full context notes
  • Maintain CRM hygiene: every touchpoint logged, every outcome recorded
  • Identify and report messaging patterns: what subject lines get replies, what objections come up first

Requirements

  • Demonstrable track record of hitting or exceeding pipeline targets in an SDR or similar outbound role
  • Strong written communication: you'll be writing sequences, not just sending templates
  • Comfortable with outbound tooling (Apollo, Outreach, or equivalent) and CRM hygiene
  • Coachable: you incorporate feedback quickly and treat objections as data, not rejection
  • Self-managed: you don't need daily check-ins to stay on activity targets

Success at 90 Days

30 days: Fully ramped on ICP, product, and sequences. First booked meetings in the calendar. Reporting daily activity against targets.

60 days: Hitting 50% of SQL quota. Iterating on messaging based on reply data. No CRM gaps.

90 days: At or above full SQL quota. Has identified at least one messaging or targeting improvement with evidence. Consistent pipeline contributor.

How It Works

From Intake to Posted JD in 3 Steps

1
Answer 8 questions
Sales motion, ACV, target persona, tools, quota, first-SDR or not. About 90 seconds.
2
AI generates JD + scorecard
Full job description, competency scorecard with scoring criteria, and behavioral questions.
3
Edit, export, post
Customize the output, copy to your ATS or job board, share the scorecard with interviewers.
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Ready to Hire Your Next SDR?

Generate a complete SDR job description, interview scorecard, and behavioral question set in under 2 minutes. No card required.

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Common Questions

Does this work for inbound SDRs, outbound SDRs, and BDRs?
Yes. Specify whether the role is primarily inbound, outbound, or a mix, and whether the title is SDR, BDR, or Sales Development Rep. The AI tailors the motion, KPIs, and competencies accordingly.
Is it really free?
Yes. Core features, including job description generation, scorecard creation, and candidate analysis, are free to use. No card required.
What if this is the first SDR we're hiring?
Specify that this is your first SDR hire. The output will emphasize self-direction, adaptability, and the ability to build process rather than follow one. These are critical traits for a first-SDR hire at a startup.
Can I generate JDs for other sales roles?
Yes. HireLikeaPro generates JDs for any role: Account Executive, Sales Manager, Customer Success, and more. Each generates its own matching scorecard and interview questions.

Related Resources

Mihai Arsene, founder of HireLikeaPro and Valuable Recruitment

Mihai Arsene

Founder, HireLikeaPro & Valuable Recruitment

Mihai is a specialist recruiter who has led SDR and sales-team hires for SaaS, AI, and e-commerce companies. This template structure is the one Valuable Recruitment uses on active sales searches today.

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