Practical frameworks, templates, and step-by-step guides for founders who want to make great hires, without a recruiter or HR team.
Interviewing
A guide for the interviewer, not the candidate. 40 questions across six competencies, what a strong answer sounds like, and a 1-5 rubric so you can score candidates consistently instead of trusting a gut feeling.
Sales Hiring
The interview process, the four competencies that predict performance, and the mistakes that make this hire fail. Includes a sales simulation framework you can use next week.
Hiring Framework
Most reference calls confirm what you already know. These 12 questions, organised by competency, turn a 20-minute call into your most useful source of evidence before making an offer.
Interview Questions
What structured interview questions actually look like in practice, role by role, with strong and weak answer examples so you know what you're evaluating.
Scorecards
Real, ready-to-use interview scorecards for software engineers, marketing managers, SDRs, product managers, and ops hires, with competencies, questions, and scoring criteria.
Interview Questions
Behavioral, technical process, and culture questions for junior, mid, and senior engineers. Organized by competency with scoring notes.
Job Description Template
A complete, ready-to-post marketing manager JD with mission, responsibilities, requirements, and 30/60/90-day success metrics.
Hiring Framework
The evidence-based framework for comparing candidates fairly, from setting criteria before interviews to running structured debriefs.
Checklist
The complete checklist for every hire, from defining the role to making the offer, avoiding the most common startup hiring mistakes.
Guide
Why most job descriptions repel good candidates. A section-by-section guide to writing one that works.
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