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Stop copying job descriptions from LinkedIn and hoping they attract the right people. Answer 8 questions about your role and get a tailored, ready-to-post JD in under 2 minutes. Free forever.
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Built by Mihai Arsene, founder of Valuable Recruitment. After 15+ years and 1,000+ placements across 70+ countries, the pattern is consistent: the quality of the job description predicts the quality of the applicant pool. This tool exists because most founders don't have a recruiter's framework — until now.
Last updated April 2026
The average startup job description is either copied from a larger company (and therefore describes a role that doesn't exist at your company), or written by a founder in 20 minutes using bullet points pulled from LinkedIn (and therefore says nothing interesting about why someone should join you).
The result: you attract generic applicants, not the specific person you actually need. And then you wonder why "no one good" is applying.
A well-written job description does three things at once: attracts the right candidate, repels the wrong one, and sets clear success criteria your future hire can be evaluated against on day 90. Most JDs do none of these.
🎯 Role Mission (1 sentence)
Why does this role exist? What would fail if no one was in this seat? This anchors everything else.
📋 Key Responsibilities (5–7 items)
Outcomes, not activities. "Own and grow our content pipeline" beats "Write blog posts."
✅ Must-Have Requirements
A short list of hard requirements. If you have 12 "must-haves," you have zero: everything becomes negotiable.
➕ Nice-to-Have Requirements
Signals that would make someone stand out. Separates "can do the job" from "great at this job."
🏆 30/60/90-Day Success Metrics
What does success look like in the first 3 months? This is what top candidates ask about, and what mediocre ones never think to ask.
🧠 Competencies
The specific thinking and behavioral skills this role demands. These become your interview scorecard later.
🏢 Company & Team Context
Who are you, what stage are you at, and what does it feel like to work there? This is where you filter for culture fit without ever using the phrase "culture fit."
💰 Compensation & Logistics
Salary range, location (remote/hybrid/on-site), equity if any. Job seekers filter on this first. Don't hide it.
Based on 15 years of recruitment experience and 1,000+ placements — Mihai Arsene, Valuable Recruitment
A senior candidate spends approximately 90 seconds on your job description before deciding whether to apply. In that 90 seconds, they're not reading it — they're scanning it for disqualifying signals. A single poor signal (impossible requirements, missing salary, vague scope) and they're gone. You'll never know they looked.
Junior candidates apply broadly and optimistically. Senior candidates apply selectively and skeptically. This is the core distinction most founders miss when they write JDs aimed at everyone and attract no one interesting.
The most common first-pass filter for experienced engineers and operators is whether your requirements list makes logical sense. "5 years of experience with Kubernetes" when your product runs on Heroku. "Led a team of 10+ engineers" for a seed-stage company with 3 people total. "Expert in React, Angular, Vue, and native iOS" for a single IC role.
These contradictions don't just filter out candidates — they signal that the hiring manager hasn't thought clearly about what they actually need. A senior candidate reads this and concludes, correctly, that the interview process will be equally unclear.
The fix: define the minimum viable experience that would make someone successful, not the maximum ideal profile. A strict list of 4 genuine requirements will attract stronger candidates than a sprawling list of 14 aspirational ones.
In 2026, leaving salary off a job description costs you applicants. Not because candidates don't apply — they do — but because the strongest candidates, the ones with options, filter for salary before anything else. "Competitive compensation" is universally understood as code for "we don't want to tell you," and experienced candidates treat it accordingly.
Across 1,000+ placements, I've seen this pattern consistently: companies that publish salary ranges fill roles 2–3 weeks faster and attract a higher proportion of genuinely qualified candidates. The fear of publishing — "we'll be undercut by bigger companies" — is rarely the real risk. The real risk is losing good candidates before you even meet them.
If you can't publish a range because you don't know it: that's the signal. Figure out your budget before you post. Hiring without a defined salary range is not a talent problem, it's a planning problem.
Phrases like "fast-paced environment," "wear many hats," "high-growth startup," and "dynamic team" appear in approximately 80% of startup job descriptions. They communicate nothing about the actual role and actively repel senior candidates who've been in enough fast-paced, hat-wearing, dynamic environments to know that the phrase is usually a warning, not a selling point.
Replace them with specifics. Instead of "fast-paced environment," write: "We ship every two weeks. You'll often context-switch between strategic planning and hands-on execution in the same day." That's honest, and it attracts people who actually thrive in that context.
Instead of "wear many hats," write: "You'll own both strategy and execution for [specific function]. There is no team above you to delegate to — that's the opportunity and the constraint." This is the same information, stated honestly. It filters in the right candidate and saves three interview rounds of discovering that the person you hired expected support that doesn't exist.
Before posting any job description, read it with this question: could a strong candidate who reads only this document know exactly what success looks like at day 90?
If the answer is no, you haven't finished the job description. Success criteria aren't optional extras — they're the core of the document. They tell candidates what the role is actually about, not what you'd ideally like to be true. They create alignment before the interview. They become the first evaluation rubric after the hire.
The best 30/60/90-day milestones are outcome-specific, not activity-specific. Not "get up to speed on our product" — instead: "By day 30, you've shipped one minor feature end-to-end and attended two customer calls. By day 60, you're the primary owner of [specific system]. By day 90, you've proposed and shipped at least one improvement based on your own diagnosis."
The absence of information is also a signal. No salary = you're hiding something. No mention of tech debt = it's probably bad. No team structure = probably unclear internally. No mention of runway or funding stage = concern about stability.
You don't need to disclose everything. But every meaningful gap a candidate notices in your JD becomes a concern they carry into the interview — or a reason not to apply at all. The job description is your first impression. Make it specific, honest, and complete enough that the right person reads it and thinks: yes, that's the problem I want to solve.
A note on AI-generated job descriptions
Every output from HireLikeaPro is a structured first draft. Before posting, validate it against your actual budget, headcount plan, and what you know about the current hiring market for this role. AI can structure the frame and ensure you cover all the sections — only you can verify it reflects your company's actual reality. Treat the output as a strong starting point, not a finished document.
Answer 8 intake questions
Company context, role mission, seniority, required skills, team structure, key challenges. Takes under 5 minutes if you know your role well.
AI generates a full JD in ~90 seconds
The output includes all 8 sections listed above, written in a tone that matches your company stage and the seniority of the role. No boilerplate filler.
Edit, copy, or export to PDF
Make tweaks inline. Download as PDF or copy to paste directly into Lever, Ashby, LinkedIn, or wherever you post.
Auto-generate a matching interview scorecard
The competencies from your JD feed directly into a structured scorecard. Your hiring process stays consistent start-to-finish.
| Factor | HireLikeaPro | DIY | Recruitment Agency |
|---|---|---|---|
| Time to first draft | ~2 min | 1–3 hours | 3–5 days |
| Cost | Free | Free | $5k–$25k+ |
| Role-specific quality | ✅ High | ⚠️ Variable | ⚠️ Variable |
| Includes scorecard | ✅ Yes | ❌ No | ❌ Rarely |
| GDPR compliant | ✅ Yes | ⚠️ Depends | ⚠️ Depends |
No sign-up required to try. Generate a full job description with competencies, requirements, and success metrics, tailored to your actual role. Free forever.
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